EXPERIENCE EASTLAND SHOE Senior marketing designer (August 2014 — Present) Lead creative in directing and overseeing the Eastland Shoe family of brands across digital and print mediums on various platforms from concept to launch. Created and defined logo branding guidelines for online retail partners. Developed design templates for digital web assets and email campaigns for brand consistency and clarity. Responsible for creating compelling, relevant design for an e-commerce website and email marketing campaigns that influences the path to conversion across these channels. Balances multiple projects successfully and collaboratively across multiple departments. On a daily basis meets tight project time lines through good management of workflow, with the ability to prioritize, multi-task and follow-through while remaining flexible. Provides all art direction and management for lifestyle photo shoots including hiring vendors and managing shoot budgets. Jaime Stone design freelance designer and illustrator (2002 — 2014) The VIA Agency: Art Director on the Sam's Club® account creating web banner advertisements, email blasts, social media graphics, direct mail inserts, outdoor billboards, in-store signage and print collateral. Also, story boarded a Sam's Club TV commercial with photographic stills. Partial Client List: Maine Public Relations Council, Braham's Mount, Hélène M., Convention and Visitors Bureau of Greater Portland, Vera Wang Fine Stationery, La Petite École. Murphy Empire Design Creative Director (February 2012 — July 2013) Developed solid branding programs for local and regional clients across multiple industries by creating identity systems including custom logotype and icons for marketing in both print and digital mediums. Work included digital website design, packaging, print collateral design, wedding invitation design, graphics and illustrations for clothing, and interior/outdoor signage. Strategically managed projects and client expectations from initial concept of the design, production, and deliverables. Responsible for writing proposals that outline the project’s objective, goals, deliverables, schedule and plan of execution. Art directed freelance designers by overseeing projects, managing budgets and schedules. Partial Client List: Portland Museum of Art, The Port Hunter Restaurant, Young’s Furniture, New England Distilling, Bull Jagger Brewing Company, True Furniture and Chart Metal Works. Winner in Communication Arts Typography Annual 2013 as part of the design team on The Port Hunter identity. Maine Public Relations Council Golden Arrow Awards - 2 Gold Awards for Maine Community Foundation Newsletter and Quality of Place Report. William Arthur FINE STATIONERY Product Designer (July 2006 — February 2012) Concepted, designed and illustrated for both Vera Wang Fine Stationery and William Arthur boxed, holiday, wedding, social and baby stationery lines. (Work can be viewed at: pinterest.com/jaimemallen/stationery-design-illustration/) Extensive trend and market research, analysis and forecasting to support stationery concept development resulting in saleable engaging design and product development at retail. Part of the strategic design team to rebrand the William Arthur logo. Project manager and designer for a line of wedding stationery and other related products including the packaging and branding under the William Arthur name and brand guidelines. The product line was produced in Hong Kong in collaboration with Hallmark Cards, Inc. and included travel to Hong Kong to visit factories, preform press checks for quality control and specification of raw materials. Product formats included wall art, wedding and event favor boxes, wedding guest books, room decorations (garlands and poms), journals and boxed stationery. Exceeded projected boxed good revenue growth year after year and designed product within established budgets. Expert knowledge in letterpress, engraving, foil stamping, embossing, thermography and four-color printing. EDUCATION Syracuse University, School of Visual and Performing Arts BFA 1999 Major: Illustration Dean’s List: 1997-1999 1999 Senior Award of Excellence in Illustration 1998 D.I.P.A. Division of International Programs Abroad, Florence, Italy


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